Folks, we basically have a page long list of ideas we want to implement since coming home from WPPI. Let me tell you, having someone open up their entire business to you and give you ideas, is better than anything I could ever ask for. Of course, not everything works for us but we took home bits and pieces of things that DO work for us.
The number one thing we want to work on: Branding. From our site, our logo and our presentation materials, it’s all about to have minor changes. What we have isn’t bad but I’m looking to make it simple, fresh and clean. Pat and I bump heads over this one because I love all things girly and he obviously loves all things manly. How do you even start to combine that? Apparently with simple, fresh and clean.
We went to a class with Lisa Lefkowitz and her branding is gorgeous. Everything is detailed to perfection. While her work is definitely all girl all day and that won’t work for us, her concept behind it blows me away. From her thank you notes to her promotional cards, everything ties in to one another. I’m obsessed with making things look nice and like they belong together so she was basically singing to me the entire time.
This is my new project. I’ve been scouring the interwebs for days to find the exact products that scream “O’Brien Photo”. Do any of you have packaging sites you recommend? Can a girl get a bone tossed her way? Holla at me! I’ll definitely post pictures and show you our results when it’s all said and done.